E-commerce Website design

In this project, "Jewelry Store," I designed an e-commerce website for a jewelry shop, focusing on the brand’s aesthetics and target users. The design process included analyzing user needs and competitor sites to create a visually harmonious and user-friendly experience. I crafted a UI/UX that balances elegance with functionality, featuring a sophisticated color palette and clean typography to reflect the luxury appeal of the brand. The layout of the main and product pages was optimized for intuitive navigation, allowing users to explore collections easily and access detailed product information, creating a seamless and engaging shopping journey.